Certified Meeting Professional (CMP) Practice Exam

What occurs during the planning phase of strategic event planning?

1. The evaluation of event expenses

2. Development of the strategic plan after discovery and analysis

3. Set up of logistical arrangements for the venue

4. Finalizing keynote speakers and entertainment

The correct answer is: Development of the strategic plan after discovery and analysis

During the planning phase of strategic event planning, the development of the strategic plan after discovery and analysis is key. This stage involves synthesizing the information gathered during the initial research and discussions to outline clear objectives, goals, and strategies that will guide the entire event. The strategic plan acts as a roadmap, helping to align all aspects of the event with the overall goals of the organization or client. It sets the foundation for making decisions about every element of the event, ensuring that all activities, logistics, and outcomes align with the defined objectives. This planning phase also often includes identifying the target audience, understanding their needs and expectations, and determining how the event will meet those demands. The other options, while relevant to event planning, occur at different stages or are components of the broader strategic planning process. Evaluating event expenses is crucial but typically takes place after the strategic plan is in place. Setting up logistical arrangements and finalizing speakers and entertainment are more tactical decisions that generally follow the establishment of the strategic goals.